VOTE POSTER
print, 2020
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CLIENT: School project, mock client
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AUDIENCE: Newly eligible and first-time voters
GOAL: Get young voters excited about voting and encourage them to vote in the 2020 election.
PROCESS: In order to engage with a young crowd that has statistically low voter turnout, I wanted to demonstrate that voting is something to look forward to that comes with turning 18. Because the ability to get tattoos is something that excites many on the cusp of adulthood, I decided to try and capture that feeling of excitement by illustrating a series of America- and voting-themed tattoos. I also used a strongly worded message and bright background color to emphasize the message and make voting seem like something that is just as cool as an arm sleeve.
OUTCOME: I created a bright, visually appealing poster with a call to action for young people.
