SELECTED ST. LOUIS PUBLIC RADIO WORK
print & digital, 2022
CLIENT: St. Louis Public Radio, NPR member station in St. Louis, Missouri
AUDIENCE: St. Louis Public Radio listeners and St. Louis residents
GOAL: Create strong sense of brand identity throughout diverse marketing materials.
PROCESS: STLPR’s branding seeks to communicate the station’s accountability as a serious news outlet and their position as an important and joyful staple of the St. Louis community. These elements of the STLPR identity are reflected in their strict branding, which includes the station’s color palettes, fonts, and graphic elements that resemble soundwaves. My job as a visual communication intern for STLPR was to use these limited and simple brand identity elements in unique, engaging, and professional ways to cover the many different applications of the brand identity and messaging. I worked on many projects, such as marketing the station’s 50th anniversary, branding a new STLPR podcast, and crafting the identity of various funding drives, and found different projects called for different tones. More serious projects required simple uses of color and type and straightforward graphic elements whereas other projects allowed for more interesting applications of the graphic elements and dynamic uses of type to suggest the movement of soundwaves. Adhering to STLPR’s branding as the foundation of each project, however, ensured that all materials rang true to the station’s mission of informing, engaging with, and inspiring public audiences.
OUTCOME: I designed a variety of engaging marketing graphics for both internal and external uses while staying true to STLPR’s brand identity and using the brand identity elements in creative ways.
