ST. LOUIS LITERARY AWARD LOGO
visual identity, 2021
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CLIENT: Saint Louis University Library Associates, organization that provides literary programming in St. Louis, Missouri
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AUDIENCE: Readers of any age
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GOAL: Create a modern visual to represent the prestige and history of the award.
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PROCESS: For this project, I worked as a part of a small team within the student-run graphic design studio Tidy Projects. Because of the potentially antiquated view of literature and literary awards by young people, our client wanted a logo that was able to connect both older and younger generations and could get all age groups interested. As we worked on the logo, we tried to find the perfect balance of maturity and modernity. Eventually, we landed on using a classic looking pen nib as the main visual to allude to the history of the craft of writing, as well as the history and prestige of the award. To bring it into the 21st century and it give it a more youthful look, we relied on a clean and simple illustration style for the pen nib. We also incorporated negative space in the shape of the Gateway Arch to bring in the St. Louis element and make it a more distinctive mark.
OUTCOME: The logo we created for the St. Louis Literary Award is uniquely old yet new but still fits in with the look expected of literary awards.
