RED COAT TEA TEA BOX
packaging, 2020
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CLIENT: School project, mock client
AUDIENCE: Young/prospective tea drinkers
GOAL: Encourage young people to try tea and challenge impression of tea’s outdatedness.
PROCESS: When looking at different examples of tea box designs, I noticed many used utilized very dark, earthy colors and had realistic looking illustrations/pictures. In order to appeal to a younger crowd, I wanted to challenge both of these notions, as they both felt old, outdated, and overused. I first created a simplified jasmine flower as the basis of the design. I also chose a navy blue that would allow the box to look modern but still classy. Finally, the yellow accents on the box help to create a bit more visual interest by adding a pop of color to the dark box.
OUTCOME: I was able to create a clean design, with a simple, modern look that could appeal to a younger crowd, thus garnering new customers.
